Monday, 1 July 2013

70 percent of Indian students own a smartphone, more user base in small cities: TCS survey

Nearly 70 percent of Indian students own a smartphone, with more user base in smaller cities than metros, according to the findings of the TCS survey 2012-13. The findings of survey of nearly 17,500 high school students the ages of 12-18 between the ages of 14 and 16 across 14 Indian cities reveals that smart devices and unprecedented levels of online access are making this generation the most connected yet. This is changing the way they communicate with each other and transforming both their academic and social lives.
India’s Post-Millennial generation seem set to overtake the preceding Millennial generation or Gen Y, taking communication over social networksFacebook and Twitter and instant messaging modesWhatsApp to newer extremes, as per the survey.

Key findings of the survey include: 

• Nearly three out of four students cited “Research for School” as the main reason to access the Internet followed by social reasonschatting/connecting with friends (62 percent). Read More

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