Monday, 1 July 2013

Adobe to buy online marketing platform co for $600m

Adobe Systems said it had agreed to acquire privately held Neolane, which operates a software for managing digital marketing campaigns over multiple platforms, for $600 million in cash. 

The maker of Photoshop and Acrobat software said the move would "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." 

Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web experience management solutions. 

Neolane, whose clients include Barnes & Noble and Bridgestone Tires, operates a software platform for automation and execution of campaigns across the web, email, social, mobile, call center, direct mail and point of sale. 

Adobe said the acquisition, expected to close next month, will not materially affect its revenue forecast and adjusted financial results for the current fiscal year. 

Neolane CEO Stephane Dehoche will continue to lead the former Neolane team as part of Adobe's digital marketing business.

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