Wednesday, 8 May 2013


How Credii is making technology consulting easier


No matter the size of the company, it is inevitable that it has to move on and adopt some new technology for its business. Often, large companies are the only ones which can hire consultants to help them buy the software that they need. Mid-sized businesses rarely have the resources for it. "The biggest challenge for these (mid-level ) companies is that their operations are getting more complex every day," says Vamshi Mokshagundam, co-founder and CEO of Credii.

Credii has developed a technology that helps businesses find the right software and services, and also helps software vendors discover what prospective clients are looking for and why. "The way consultancy and advisory services are rendered, it's few-to-few . Most consultancy firms are limited by their delivery mechanisms. They can do one-on-one meetings, they can do workshops at the most. And we found that there is a huge need out there for choosing the right software. The hurdle was the delivery mechanism."

Credii has developed a number of applications that can simulate the one-on-one interactions that happen in most consultancy firms. The applications ask a series of questions about your business and runs the answers through its algorithms to bring you short, relevant answers that can help you make a quick decision on what software to buy.

For example, if you are running a mid-sized retail business, and you are looking to run a new customer-loyalty programme, the application asks you a series of questions, like the number of stores, employees, etc. Then based on the needs, it suggests the type of software you should adopt, thereby saving valuable time in decision-making .

The company was recently selected to be accelerated by Dave McClure's 500 Startups and has received an investment of $50,000. The 500 Startups currently values the company at $1 million.

"We used Credii last year when we wanted to understand what our best options were in terms of moving our servers to the cloud," says Subramanyam Kasibhat, founder of g2g.co, a startup which helps in hiring. "We spent many hours on Google reading up on things like Amazon AWS and Google App Engine. There was a lot of information but it was hard to figure out the least painful way for us to move to the cloud.

Credii's app had an interesting interface where they asked us some questions on what platform we were on (.NET) and what were the reasons we were looking at adopting cloud tech. In less than 10 minutes, the app gave us solid recommendations. It actually felt like someone just walked us through the process," he adds.

The company was founded by Vamshi Mokshagundam, who has a Master's degree from Warwick university in operations research, and Ayan Barua (an IIT Kharagpur graduate), who functions as its CTO. Balachandar Ganesh, a graduate from Cambridge University completes the team and heads their consulting division.

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