Survey reveals why HR needs to go social

Human resource experts need to leverage the power of social media to recruit, collaborate and engage with future talent pool, Society for Human Resource Management (SHRM) says in a report. 

According to SHRM's "Top 20 Indian HR Influencers on Social Media" the current lot of youngsters, Gen Y, is more social than ever and believes in both sharing experiences and learning from others' experiences through social media as they start their career. 

Social media would thus be useful for both head hunters as well as job seekers to source solutions in various specialized areas of HR by connecting with senior practitioners and thought leaders in the HR space. 

"To understand, influence and harness the potential of the younger generation, HR needs to leverage the power of social media to recruit, collaborate and engage with this future talent pool," SHRM India Operations CEO Achal Khanna said. 

Accordingly, SHRM looked at the influencers from learning and development, social media, talent management and leadership domains and captured their influence on Twitter. 

"The outcome is a fresh list of Indian mavens who are leading and influencing the conversations about HR on social media in 2013," Khanna said. 

Some of the experts identified in the report are Gautam Ghosh GM - HR Strategy & Projects, Philips India; Abhijit Bhaduri, chief learning officer, Wipro Group; Anand Pillai, senior executive vice president & chief learning officer at Reliance Industries. 

Others include, Aadil Bandukwala, recruitment product consultant at LinkedIn; Vineet Nayar, vice chairman and joint managing director of HCL Technologies; NS Rajan, group executive council and group chief human resources officer, Tata Sons, the report said.