Google
is reportedly planning to dismantle its social network, Google+. Google
will turn Google+ into a platform instead of a product, TechCrunch
reports citing "multiple sources."
This means
that it will no longer exist as a social network aimed at competing with
Facebook, but it still may be integrated into Google's existing
products.
The company has allegedly been
shifting the teams that used to be at "the core" of Google+ and is
moving more talent toward the Android team.
Google had 1,000-1,200 employees working on Google+. Facebook has 6,818 employees.
According to TechCrunch, here's how the shakeup will play out:
* The Google Hangouts team will be moving to the Android team
* The Photo teams are also likely to move to the Android team
*
The rest of the employees are likely to take on mobile projects, such
as working on widgets that would employ Google+ as a platform rather
than a product. However, Google is still undecided on the matter.
All of these Google+ changes surfaced after Vic Gundotra, who led Google+, announced that he was leaving Google.
A
Google representative has denied to TechCrunch that any changes within
the company's Google+ strategy will change, saying that Gundotra's exit
has "no impact" on its plans for Google+.
Google
is also reportedly scrapping mandatory Google+ integration with its
other products. That doesn't mean it will completely go away, but the
integration may be scaled back.
Gundotra
reportedly clashed with others inside the company, particularly around
this idea of "forced" Google+ integrations into products like YouTube
and Gmail.
The changes aren't particularly
surprising, given Google+ as a standalone social media site didn't reach
the level of popularity as rivals such as Facebook. According to The
Wall Street Journal, Google+ had about seven million daily active users
two years ago.
By active, the WSJ means who
read posts on the social network, not those who click Google+
notifications while using Google's other services. It's possible it's
grown since then, but considering that Google+ is being broken up, it
seems unlikely that it had massive growth
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